04 · The ask
The customer sends one message.
Keramiekshop.nl sells ceramics online from Tilburg. Sanne runs operations for a team of four. She writes in plain language, by chat, email or WhatsApp.
Press send in the chat
Nauvik is an AI-operated freight forwarder. Air, sea, rail and road, quoted in about five minutes.
01 · The business
Who has space this week, what it costs, which customs code applies, who to call when the truck is late. That knowledge is the product.
Every shipment means emails, calls, PDFs and portal logins between the shipper, carriers, terminals, customs and the receiver.
Today, people do this coordination. At Nauvik, agents do it. Every message is recorded, and each shipment improves the next quote.
02 · The economics
Kuehne+Nagel, the world's largest forwarder, in 2025: of every 100 francs of gross profit, 58.5 paid for people. 14.1 was left as operating profit.
One shipment. A forwarder charges €1,600 and keeps €50. We charge €1,500, run it for €75 and keep €177.
03 · The market
Each dot is a hundred of them. Most are small, and to a forwarder, small means slow to quote and expensive to serve.
279,000 only import. 86,000 import and export. 27,000 only export.
This is how we serve them.
04 · The ask
Keramiekshop.nl sells ceramics online from Tilburg. Sanne runs operations for a team of four. She writes in plain language, by chat, email or WhatsApp.
Press send in the chat
05 · Plan and quote
Behind the chat, the agent works out what the job needs and draws three routes: air, sea, and rail to Poland with a truck from there.
The shop has no loading dock, so every route ends with a tail-lift truck.
05 · Plan and quote
Airlines and rail answer by API. Ocean desks, truckers and hauliers mostly work by phone, so the agent calls them in their own language, dozens at once. 107 answer within 4 minutes.
Sanne never sees the buy rates. She gets three options.
06 · The options
Door-to-door prices with customs and insurance included. The agent recommends rail and explains why.
07 · The quote
A forwarder's quote takes a day or more; in a 2015 test, 90 hours on average.
08 · Negotiation
Pick Sanne's reply. The agent knows our cost, each carrier's flexibility and our approval rules.
Pick a reply in the email
08 · Negotiation
09 · Booked
Transport order, customs mandate and insurance in one signature. The agent then books every carrier.
10 · Shepherd mode
After booking, the agent checks rail GPS, the haulier's slot, the shop's warehouse hours, weather and customs every five minutes.
We record everything, so the agent always has full context.
11 · A small delay
Two days before pickup, the train runs six hours late. The agent calls Marek, the Polish haulier, and moves pickup and delivery by a few hours.
Delivery stays inside the shop's receiving hours. On the call the agent says it's an AI, as EU rules require from August 2026.
12 · Their systems
One event updates Keramiekshop.nl's WooCommerce store and emails Sanne. Nobody at the shop had to do anything. For another customer, the same event lands in Shopify, SAP or their own system.
13 · Closed
Hi Sanne, three door-to-door options below. I recommend rail.
| Air | 6 days | 9 Nov | €4,860 |
| Rail | 19 days | 22 Nov | €2,140 |
| Sea | 38 days | 11 Dec | €1,480 |
Deal. Book it.
Sanne de Vries · Keramiekshop.nl
Invoice and reconciliation
| Invoice to Keramiekshop.nl | sent | |
| Pickup trucker, Shenzhen | −€95 | matched |
| Rail operator | matched | |
| Polish haulier | −€800 | matched |
| Customs clearance | −€148 | matched |
| Insurance | −€38 | matched |
| Gross profit |
Invoiced at delivery · due in 14 days
Plan ready: 3 routes, 139 partners to ask.
Our cost on this lane is €1,776. At €1,950 the margin is 8.9%, below the 10% floor.
✗Rail operator: pickup on 5 Nov instead of 3 Nov saves €80.
✓Counter at €2,040: margin 16.9%.
✓A 4.7% discount needs an operator to approve.
reviewSent to Lisa, Operations.
waitingapproved in 38 s ✓Needs Tilburg by 15 Nov. Standard rail lands 22 Nov.
✗Air lands 9 Nov, but costs €4,860.
✗Express rail slot to Małaszewicze lands 15 Nov.
✓Offer at €2,390: margin 14.0%.
✓Inside policy, no review needed.
✓List price €2,140: margin 17.0%.
✓Train slot on 4 Nov held.
✓Transport order and customs mandate drafted.
✓Inside policy, no review needed.
✓Dzień dobry, tu asystent AI firmy Nauvik. Pociąg ma sześć godzin opóźnienia. Czy odbiór może być o trzynastej?Hello, this is Nauvik's AI assistant. The train is six hours late. Can pickup be at 13:00?
Tak, trzynasta pasuje. Bez dopłaty.Yes, 13:00 works. No surcharge.
Plan updated, two days ahead. Marek, the terminal and the shop have the new times.
14 · The old way
At a traditional forwarder, every step is a person: an email, a call, a portal login, a spreadsheet row. About 48 touches for six pallets, and no monitoring in between.
At Nauvik, agents check every feed every five minutes and act on what they find. One person touched this shipment, for 38 seconds.No person touched this shipment at all.
15 · Built, not stitched
A forwarder runs on eight stitched-together tools, with people as the glue. We build all of it ourselves, on one data model.
A forwarder files a ticket with its software vendor and waits about 10 days. Our operators build what they need themselves, with agents, including our partner relationship management tool.
Stitched · eight tools, people as glue
Built · one system, agents inside
“Show each haulier’s on-time rate in our partner list.”
Forwarder + software vendor
Nauvik operator + agent
16 · How it grows · Three S‑curves
One: SME imports. Product-led and self-serve. A clear benefit for anyone who imports, from one message.
Two: enterprise contracts. Custom logistics for large shippers under contract, delivered by a small team on the same platform.
Three: robotics. Once robots can be deployed, we run the legs we now buy from carriers and keep that money as margin.
Each curve funds the next. Data, partners and processes from one curve carry over to the next.
17 · Curve one · SME imports
In the Netherlands, small and mid-sized companies bring in 16% of import value. It is the long tail of the market, and a legitimate first target: many companies, badly served, quick to decide.
Importers find us and quote themselves, and we reach out to the ones that don't. We compete on price and quality, and with a new class of product.
Most of the value sits with enterprise shippers. They need more than a quote.
A new class of product
Straight from the landing page.
Shopify, WooCommerce and SAP connections.
An MCP server lets a customer's own assistant quote and book.
Every shipment checked every five minutes, day and night.
Competing on price · quality · product
18 · Curve two · Enterprise contracts
A large shipper runs its own ERP, warehouses and EDI, works with several forwarders and dozens of carriers, and has rules for every lane. One in four enterprise shippers manages six or more parcel carriers alone.
Digital integration connects their systems. Process alignment turns their SOPs and approval rules into agent playbooks, with exceptions handled around the clock. Carrier procurement replaces their four forwarders with one partner, runs the tenders and holds every carrier to its SLA. We deliver all three on our own platform.
Every contract needed its own integrations, playbooks and carrier management, built by solution architects, process managers, onboarding leads and SAP consultants, and run by operators. None of it carried over to the next contract, so headcount grew with every contract signed.
Integrations, playbooks and carrier data carry over from one contract to the next. A small team of forward-deployed engineers and solution leads serves many contracts, so revenue grows faster than headcount.
19 · Curve three · Robotics
Physical AI is coming. Driverless trucks already run commercially in Texas, and factories install more than half a million robots a year.
Today, 83% of what a customer pays flows out to carriers.
Robots let us keep it. On the same shipment, gross profit doubles, and every lane we automate adds more.
The end vision as we see it today, not something we run yet.
83%of revenue flows out to carriers
2×gross profit on the same revenue
20 · The team
The few people we hire are former founders, YC alumni among them, and industry veterans who already work with AI.
Everything runs from one agent core: quoting, calls, bookings, tracking, customs and invoicing.
21 · Why now
Incumbents can't rebuild around agents: Kuehne+Nagel runs on 85,407 people and processes built around them. An AI-operated forwarder has to start from zero. That is what we are doing.